College of Business and Economics

The Institute for Sales Excellence

Hands-on sales experience.

The 足彩平台 Institute for Sales Excellence provides students with countless opportunities to advance their sales skills and gain relationships within the industry.

Students have the opportunity to participate in:

  • Certificate programs
  • 足彩平台 Sales Competitions
  • External Sales Competitions
  • Workshop series/ training
  • Guest speakers
  • Career fairs
  • Mentor programs
  • Partners in the classroom
  • Internship programs
  • Job shadow opportunities

The 足彩平台 institute of Sales Excellence is accredited by the University Sales Center Alliance.

Who We Are

Faculty Mentors

Jimmy Peltier

James (Jimmy) Peltier, Director
Professor of Marketing
Past-President USCA

Dan Herlache

Dan Herlache, Asst. Director
Lecturer of Marketing

Pavan Chennamaneni

Pavan Chennamaneni, Asst. Director
Professor of Marketing

Dave Martin

Dave Martin, Asst. Director
Lecturer in Marketing

Professional Mentors

The Institute for Sales Excellence will assign students to mentor firms. Students receive career advice, job shadow, do on-site visits, and anything else that mentors and mentees agree upon.  Students interested in professional mentorship should contact Dr. Jimmy Peltier at 608-220-0619 or peltierj@w-catering.com to set up a meeting to discuss mentor needs.

 Having a mentor was one of the best decisions I ever made.  In addition to basic career insight, I ended up with a much greater appreciation of what I need to succeed."  Katelyn Herlache

Partners and jobs

  • ABC Supply
  • Enterprise Mobility
  • Primex/AcuRite
  • Victor Envelope
  • Henry Schein
  • Prent/Goex

  • ABC Supply
  • Enterprise Mobility
  • Fastenal
  • Henry Schein
  • Sherwin-Williams
  • Steinhafels
  • TTI
  • Victor Envelope
  • ABC Supply
  • Ardelyx
  • Big Shoes Network
  • Cintas
  • Colony Brands (AMA Competition)
  • Cottingham & Butler (AMA Competition)
  • Enterprise Mobility (AMA Competition)
  • Fastenal
  • Federated Insurance
  • Gartner (AMA Competition)
  • Goex
  • Grainger
  • Henry Schein (AMA Competition)
  • Kohl’s
  • Northwestern Mutual
  • Penske
  • Prent
  • Primex/AcuRite (AMA Competition)
  • Regal Rexnord
  • Sherwin-Williams (AMA Competition)
  • Steinhafels
  • TTI
  • Victor Envelope (AMA Competition)
  • Consolidated Electrical Distributors
  • Diversatek
  • JJ Keller

Institute for Sales Excellence Program

Dedicated to excellence in sales education and based in the 足彩平台 College of Business and Economics, the Institute for Sales Excellence is recognized as one of the premier global information resources for the sales profession. 足彩平台’s Sales Team ranks as one of the top sales teams in the world based on student performances in external competitions.

The Institute offers all 足彩平台 students the opportunity to participate in service and programming opportunities without regard to major or background. Opportunities include:

  • Certificate programs
  • 足彩平台 sales competitions
  • External sales competition
  • Workshop series/training programs
  • Sales roundtables/speaker series
  • Career fairs
  • Mentor program
  • Partners in the Classroom
  • Internship program
  • Job shadowing program

The 足彩平台 Institute for Sales Excellence is housed in the Department of Marketing. Along with Institute programs and activities, the Department of Marketing offers a Professional Selling Emphasis (marketing majors only), Professional Selling Minor (all majors except marketing), and a Professional Selling Certificate (all majors).  To meet the needs of these curricular options, the Department of Marketing has several faculty involved in the teaching of eight different courses. Learn more about the 足彩平台 sales curriculum by reviewing the program options and course details linked below.

There are numerous sales competitions open to all 足彩平台 students with over $15,000 in cash awards. For more information contact Jimmy Peltier at 608-220-0619 or peltierj@w-catering.com.

足彩平台 Sales Team

The 足彩平台 Sales Team is an opportunity made available to students enrolled in the Professional Selling Emphasis, Professional Selling Minor, or Professional Selling Certificate Program; and/or in the Advanced Sales Class.

In past years the 足彩平台 Sales Team has competed in a variety of sales competitions including (1) 足彩平台-Northwestern Mutual Sales Competition, (2) Federated Insurance Sales Competition, (3) UW-Eau Claire Great Northwoods Sales Warm-Up, (4) University of Toledo Sales Competition for Freshmen through Juniors, (5) Florida State University International Collegiate Sales Competition, (6) William Patterson University Sales Competition, (7) Western Collegiate Sales Competition, and the (8) National Collegiate Sales Competition -- the largest and most prestigious sales competition in the country. 足彩平台 students have frequently placed in the top 10 of these competitions both as individuals and the overall team ranking.

AMA and PSE Sales Team

The 足彩平台 Institute for Sales Excellence also supports the AMA and PSE Sales Teams in attending regional and national sales competitions sponsored by their organizations.  These competitions are held in Las Vegas, New Orleans, Chicago, Eau Claire, Milwaukee, and other locations.

Other Sales Competition

These competitions are open to all 足彩平台 students:

  • JJ Keller/TEKsystems Outbound Sales Competition (fall and spring)
  • Impact/Consolidated Electrical Distributors Perfect Pitch Competition (fall and spring)
  • Marine Credit Union/Sherwin Williams Team Selling Competition (fall and spring)
  • Northwestern Mutual Sales Competition (fall and spring)

The 足彩平台 Sales Cup is a points-based system through which active participants are eligible for approximately $20,000 to 25,000 in cash awards, which are graciously provided by our 足彩平台 Institute for Sales Excellence Partners.

Process

Students earn points by participating in eligible sales competitions, certificate programs, interview days, job shadowing, and company visits.  In May of each year, points are totaled and the top 20 to 25 students earn a cash award. December graduates are also considered.

The Institute for Sales Excellence offers a variety of non-credit extracurricular learning opportunities that bring our corporate sponsors together in an educational and fun networking environment.  These programs are offered all year and are co-branded with the collegiate American Marketing Association chapter at 足彩平台. All these events are free to students, include some sort of job fair, and free food. Students earn 20 Sales Cup points for attending these events.

  • Financial Services: Our financial services partners host an extended event of what a career in financial services is all about. The certificate is broken down into three parts: (1) company information and highlights, (2) special skill sets, and (3) closing panel. 
  • Retail and Supply Chain: Retail management is an extremely interesting and well-paid career choice.  This certificate program brings together companies seeking retail management leaders and/or students who can grow their business.
  • Business to Business Marketing: The B2B certificate will have six to seven companies visit to provide career information and key skills and knowledge areas needed for securing a job in the B2B world, including sales and marketing. 

Events

Contact Jimmy Peltier at 608-220-0619 or peltierj@w-catering.com for more information about the listed events.

2024-2025 Schedule
UWW Institute for Sales Excellence/AMA

Date Times Event
Sept 18

8:30 am to 3:30 pm

Partners in the Classroom

Sept 18

4:00 pm  to 7:30 pm

Enterprise Mobility Perfect Pitch Competition

Sept 19th

Tailgate @ 5 pm; Game @ 6:40 pm

AMA Brewers Game with Partners

Oct 2nd

4:00 pm to 5:30 pm

Sales & Marketing Career Fair

Oct 9

8:30 to 3:30 pm

Fastenal Outbound Sales Competition

Oct 9

4:00 to 5:15 pm

B2B Sales & Marketing Certificate

Oct 18th

8 am to 5 pm

AMA Regional Conference

Oct 30

8:30 to 3:30 pm

Steinhafels Relational Sales Competition

Oct 30

4:00 to 5:15 pm

Medical Sales & Marketing Certificate

Nov 12

4:00 to 7:30 pm

PSE/AMA Interview Gauntlet Competition

Nov 20

8:30 to 3:30 pm

Sherwin-Williams Selling Competition (Optional Judging)

Nov 20

4:00 to 5:15 pm

Financial Services Sales & Marketing Certificate